CRM software so you stop losing prospects in Algeria
A custom CRM costs from 500,000 DA at UpGrowth for a first version in service, with the firm price coming out of the cahier des charges. One enquiry lands on WhatsApp, another on the Facebook page, a third at the counter, a fourth on a salesperson's personal phone, and three weeks later nobody knows what became of the first one. UpGrowth builds the tool that gathers those enquiries in one place, shaped around the way you sell rather than around an American product.
| Service | Published floor | Maximum delivery | What that floor covers |
|---|---|---|---|
| Custom CRM | 500,000 DA | 12 weeks | Written scoping, prospect and customer records, the stages of your sales cycle, follow-ups, permissions per salesperson, a monthly tracking dashboard, and deployment on hosting in your name. |
| Each amount is a floor and each delivery time a maximum for the scope described on the same row. The firm price and the firm delivery date come out of the cahier des charges: on a very specific development neither the price nor the time has a ceiling. | |||
1. What you lose is not a sale, it is a trace
Almost nobody calls us saying they want a CRM. They call because a customer rang three times before anyone answered, because a quote went out and was never followed up, because a salesperson left with their notebook, or because the owner cannot say how many enquiries arrived last month or what became of them. The word CRM names the answer, not the problem. The problem is that there is no shared record of what happened with each person who raised their hand.
The enquiry exists, the rest does not
The first contact is nearly always recorded somewhere. What is missing is what was said next, by whom, and what was supposed to happen after.
The notebook belongs to the seller
When follow-up lives on a personal phone, it leaves with the person. The company does not only lose a salesperson, it loses their book of business.
No trace, no accountability
A sales team cannot be run on impressions. A CRM exists first to make what was done visible, and only after that to measure anything.
2. The situations that make a company call us
These are the starting points we hear most often, phrased the way they are told to us:
3. Off-the-shelf tool or software built to order
There are excellent CRM products on the market, and for many companies a monthly subscription is the right answer. A tool built to order earns its place when your sales cycle does not fit a generic product, when language and reading direction matter, or when your data must not leave your own hosting. We only practise one of those two trades and it is better to know that up front.
What we do
- We build a sales tracking tool written around your real sales cycle.
- We start from your own stages, not from a standard five-column funnel.
- We deliver first the part your salespeople will use every day.
- We hand over the source code, the database and the hosting accounts.
What we do not do
- We do not resell subscriptions to any CRM product and we take a commission on none.
- We do not promise that a third party channel will be connected before checking that it can be.
- We do not invoice a tool your team has not tried in front of us.
- We do not announce a delivery date before the scope exists in writing.
If at scoping your need turns out to be standard enough that a subscription covers it better and cheaper, we will say so. We gain nothing from that choice, which is exactly why the question is worth asking us.
Is your problem stock rather than prospects?
If what escapes you is goods in and out, purchasing and cash, that is a different tool and a different page.
See the management software and ERP page4. The first scope that is actually useful
A CRM that demands twelve required fields to create a record will not be filled in, and a CRM that is not filled in is worth nothing. So we start with the smallest set that already makes follow-up possible, and only then add. These are the pieces most often kept.
Contact and company record
Who this person is, which company they belong to, which channel they came through, and the history of everything exchanged with them, visible without three clicks.
Sales stages
Your own stages, named the way your team names them, with the rule that moves a deal from one stage to the next and the date it entered.
Follow-ups and reminders
The next expected action, its date and its owner. This is the piece that stops a quote sitting unanswered for three weeks.
Quotes and documents
The document sent, its version, and what came back. Whether it links to invoicing is decided at scoping, based on what you already use.
Team and permissions
Who sees the whole book and who sees only their own, who can reassign a deal, and a trace of every change with its author.
Oversight view
How many enquiries came in, what is open at each stage, what has not moved for too long. Few figures, but figures nobody disputes.
None of this is compulsory. Scoping exists to write down what the first version contains and, above all, what it does not contain yet, so that go-live comes quickly and the team actually uses it.
Tell us how an enquiry reaches youWe scope the way you sell before talking about tools. The quote follows the scoping, never the other way round.Describe my need5. WhatsApp and other channels, without empty promises
In Algeria a large share of commercial contact happens on WhatsApp, and it is the first question we are asked. Here is the honest answer: what is technically possible depends on the official WhatsApp Business platform, on eligibility conditions and on an approval that belongs neither to you nor to us. So we will never describe a connection as done before checking it for your specific case.
- Always works: a pre-filled wa.me link from the prospect record, so the conversation opens in one click with nothing retyped.
- Always works: fast manual capture of an exchange, with its date and author, in seconds rather than through a full form.
- Depends on a check: any automatic capture of messages, which goes through the official platform and conditions we examine at scoping.
- Straightforward: a form on your own site that creates a record directly, because that form is yours.
- Case by case: calls, social networks and marketplaces, each with its own access rules.
If an agency tells you everything plugs in automatically with no conditions, ask them to show you the connection working on an account, not on a slide.
6. The real risk with a CRM: that nobody fills it in
Most CRM projects do not fail technically. They fail because the sales team carries on working in their phones and fills the tool in on Friday evening, from memory, or not at all. No feature rescues that. What rescues it are decisions taken before any code is written.
7. How a project runs
The sequence does not change with the size of the project. It is built so you can stop at the end of any stage without having paid for something unusable.
1. Scoping your sales cycle
We follow one enquiry from arrival to order or abandonment: who receives it, what is said, what is sent, what is forgotten. We come out with your real stages written down, not with a generic template.
2. Written specification you validate
You receive the first version described in plain language: screens, roles, fields, follow-up rules, and what will not be in it. The quote covers that document. You validate it before any code.
3. Development in visible iterations
You and your salespeople watch the tool grow on a test address. A remark made at that point costs far less than the same remark after the switch.
4. Migrating what exists and going live
We load your current files, spreadsheets and phone exports included where they are usable, then we go live with the team rather than instead of it.
5. Training, handover and what comes next
Training on the real tool with your data. You receive the code, the database and the accounts. Anything after that, extension or maintenance, is decided and contracted separately.
8. What you can open and check yourself
We publish no testimonial, no rating and no result figures. The clients we are free to name are named on our portfolio page, each with the address of their site. Instead, here are things we have built that you can open right now, from the site you are reading. This site is itself the demonstration: fully pre-rendered to HTML, served in three languages including a right-to-left edition, with its own search engines and its own calculators.
These tools are open, with no account required. If any of them does not behave as described, write and tell us.
See everything we have built9. What to prepare before writing to us
The more your message describes how you sell, the shorter the scoping and the more the quote covers a real scope.
- Where your enquiries arrive today, and in roughly what proportions.
- What happens between the first enquiry and the order, step by step, even if the steps have no names.
- How many people follow prospects, and from a computer or a phone.
- What you already use: spreadsheet, notebook, WhatsApp group, counter ledger.
- What you want to be able to say at the end of the month and cannot say today.
- The working language of your sales team.
- Who decides and who will validate the specification on your side.
10. Frequent questions
How much does CRM software cost in Algeria?
From 500,000 DA for a first version in service: written scoping, prospect and customer records, the stages of your sales cycle as you actually run it, follow-ups, permissions per salesperson, a monthly tracking dashboard, and deployment on hosting in your name. What moves it is the number of users, what has to be migrated, and connections to your existing tools. The firm quote is issued after scoping, on a written specification you have approved.
How long does it take to set up a CRM?
Twelve weeks at most for the scope described in our price table. The firm schedule comes out of the cahier des charges and depends on two things at your end: how clearly your sales cycle is defined, and the state of the customer data to migrate. On a very specific development the time has no ceiling.
Custom CRM or off-the-shelf CRM: which one?
Often yes, and we will say so if it is. A custom tool earns its place when your sales cycle is not standard, when language and reading direction matter, or when your data must stay on your own hosting. Otherwise a subscription is a reasonable choice and we have no reason to steer you away from it.
Will WhatsApp be connected automatically?
We do not promise that in advance. What is possible depends on the official WhatsApp Business platform and on eligibility conditions that are not ours to grant. What we can do without reservation is open a pre-filled conversation from a record and capture an exchange in seconds. The rest is examined at scoping, for your case.
How is this different from management software or an ERP?
A CRM tracks people and deals before the sale. Management software tracks goods, purchasing and money. Many companies need both, but rarely at the same time, and starting both at once is the surest way to finish neither.
Will our salespeople actually use it?
That is the real risk, and it is handled before the code. We keep data entry to the minimum, we make the tool usable from a phone, we write it in the language of the people filling it in, and we have them test the first version before go-live. None of those points is optional.
Where is CRM data hosted in Algeria?
Wherever you decide at scoping: a server you rent, a machine on your premises, or hosting set up in your name. The accounts are in your name and you can export the database at any time.
Can we start with one team before extending?
Yes, and it is often the right call. One team, one sales cycle, one first version genuinely put into service, then extension once the habit exists rather than once it is hoped for.
Can we have a CRM in Arabic?
Yes, with a right-to-left layout, correct sorting of Arabic names and local date formats, not only translated words. The site you are reading serves its three languages that way and you can check it at the top of this page.
Let us talk about what gets lost between enquiry and order
Write to us through the form, on WhatsApp or by e-mail. We start by following one real enquiry end to end, then we propose a first scope and a quote that covers it.
